Selected branding assets for the 2023 edition of the North American #gamesUR Summit (an event hosted by the IDGA Games Research and User Experience SIG), for which I was the Branding Lead.

This year's theme was Community, and so I chose to represent that with a principle from Gestalt psychology: the whole is greater than the sum of its parts, the same way in which a community is more than its individual members. So, a collection of circles come together to make a flower shape. The flower also resembles a Venn diagram, which is on purpose: the GRUX community is a mix of people with intersecting areas of expertise: researchers, designers, data scientists, and so on, who all come together to share their knowledge and improve our collective craft.

The colour scheme is meant to reflect the warmth of being in a community, or sitting around a campfire enjoying each other's company.